Just since it is in real-world marketing, there are numerous strategies in online product marketing. That is where all the new online marketers make their primary mistake - they think that the Internet is just a separate market that follows an alternative approach.
Marketing a product on the Internet needs parallel strategies in the same way they require these same sales strategies in marketing products in the true world.
There might be other methods and styles of advertising now (Google AdSense, affiliate marketing, etc.) in the internet world. However, these new approaches in selling a product cannot guarantee sales predicated on these new marketing techniques.
These are some of the aspects you've to consider in doing online product marketing .
Know your product's competitive advantage. Better yet, create one. How different is your product from the others? (More effective? More durable? Stronger? etc.) If you can't look for a unique competitive advantage, inventing one is the greatest solution.
To break through the fierce competition, your product must have a competitive edge within the others.
Niche / Specialty Market
Today, there is no longer market for products that sports a one-size-fits-all quality. Your product must find a unique niche - the proper market where in actuality the target group is thinking about your product. Scissors for left-handers sell better than regular ones, if marketed in the proper niche.
Niche marketing also has the advantage of getting the product far from competition because it is regarded as a specialized one.
Finding and using the right communications medium for your product is another important aspect in online product marketing. You must know the proper media to use in the marketing.
The communications medium should deliver the marketing message (including its competitive advantage) to the proper customers. Whether it be a blog, a website or an online ad, the medium must serve to suit your product.
Opening a website with the plan of pushing your product online without the clear marketing message and planning (positioning, USP, target strategies, etc.) won't prosper very much.
Just since it is in real life, constant repetition is another important aspect in selling. A marketing message that's reinforced by constant repetition has more chances of being retained in the market's mind than those that are seldom seen and heard. (The success of products advertised constantly on TV proves that.)
After finding the right online medium for your product, ensure that the message is repeated enough times (and in numerous online media) to obtain programmed in the people's minds to get your products.
The types of delivery of one's marketing message will also be crucial. The communication medium could be in the proper execution of a blog, a separate website, display ads or some social networking sites.
One caution: Don't use one medium and exclude all the others. Today's online media is in a unique type of network by themselves. You'll need to support the medium you are using with the available others using the unified message of one's product's competitive advantage.
A brand, however great-looking and effective alone, is not sufficient to start a campaign on your own product's competitive advantage. It's simply a visible tool, a element of your strategies on your own online product marketing.